The UMass Fossil Fuel Divestment Campaign was started in December of 2012 by a group of students concerned over the inaction of large institutions, such as UMass Amherst, regarding social justice and climate change. One of the first acts by the campaign was meeting with various campus administrators to discuss the issue of divesting our endowment from the fossil fuel industry. These concerns, unfortunately, fell on deaf ears, and were met with comments such as, “All I care about is making money,” and “We don’t even know where our money goes”.
After these meetings failed to produce the action desired, Divest UMass began reaching out to the campus community to garner support for divestment. This initial outreach culminated in a banner drop on the UMass parking garage in the center of the campus in the Fall of 2013.